Anthropomorphisation of Software Agents as a Persuasive Tool
Abstract
In this position paper, we make an argument for the anthropomorphism of software agents as a persuasive tool. We begin by discussing some of the relevant applications, before providing a brief introduction to the CASA theory of social interaction with computers. We conclude by describing a selection of the evidence for anthropomorphism, and an argument for further research into this area.
C. H. Headleand, L. ap Cenydd, L. Priday, P. D. Ritsos, J. C. Roberts, and W. Teahan, “Anthropomorphisation of Software Agents as a Persuasive Tool,” in Understanding Persuasion: HCI as a Medium for Persuasion Workshop, British HCI, 2015.
Bibtex
@inproceedings{Headleand-et-al-BHCI2015,
author = {Headleand, Chris H. and ap Cenydd, Llyr and Priday, Lee and Ritsos, Panagiotis D. and Roberts, Jonathan C. and Teahan, William},
title = {Anthropomorphisation of Software Agents as a Persuasive Tool},
booktitle = {Understanding Persuasion: HCI as a Medium for Persuasion Workshop, British HCI},
month = jul,
year = {2015},
location = {Lincoln, UK}
}