Panagiotis D. Ritsos

MEng PhD Essex, FHEA

Lecturer in Visualization

Immersive Environments Lab
Visualization, Data, Modelling and
Graphics (VDMG) research group,

School of Computer Science
and Electronic Engineering,

Bangor University,
Dean Street, Bangor,
Gwynedd, UK, LL57 1UT

Anthropomorphisation of Software Agents as a Persuasive Tool

Abstract

In this position paper, we make an argument for the anthropomorphism of software agents as a persuasive tool. We begin by discussing some of the relevant applications, before providing a brief introduction to the CASA theory of social interaction with computers. We conclude by describing a selection of the evidence for anthropomorphism, and an argument for further research into this area.

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Citation

C. H. Headleand, L. ap Cenydd, L. Priday, P. D. Ritsos, J. C. Roberts, and W. Teahan, “Anthropomorphisation of Software Agents as a Persuasive Tool,” in Understanding Persuasion: HCI as a Medium for Persuasion Workshop, British HCI, 2015.

Bibtex

@inproceedings{Headleand-et-al-BHCI2015,
  author = {Headleand, Chris H. and ap Cenydd, Llyr and Priday, Lee and Ritsos, Panagiotis D. and Roberts, Jonathan C. and Teahan, William},
  title = {Anthropomorphisation of Software Agents as a Persuasive Tool},
  booktitle = {Understanding Persuasion: HCI as a Medium for Persuasion Workshop, British HCI},
  month = jul,
  year = {2015},
  location = {Lincoln, UK}
}