Anthropomorphisation of Software Agents as a Persuasive Tool

Abstract

In this position paper, we make an argument for the anthropomorphism of software agents as a persuasive tool. We begin by discussing some of the relevant applications, before providing a brief introduction to the CASA theory of social interaction with computers. We conclude by describing a selection of the evidence for anthropomorphism, and an argument for further research into this area.

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Citation

C. H. Headleand, L. ap Cenydd, L. Priday, P. D. Ritsos, J. C. Roberts, and W. Teahan, “Anthropomorphisation of Software Agents as a Persuasive Tool,” in Understanding Persuasion: HCI as a Medium for Persuasion Workshop, British HCI, 2015.

Bibtex

@inproceedings{Headleand-et-al-BHCI2015,
  author = {Headleand, Chris H. and ap Cenydd, Llyr and Priday, Lee and Ritsos, Panagiotis D. and Roberts, Jonathan C. and Teahan, William},
  title = {Anthropomorphisation of Software Agents as a Persuasive Tool},
  booktitle = {Understanding Persuasion: HCI as a Medium for Persuasion Workshop, British HCI},
  month = jul,
  year = {2015},
  location = {Lincoln, UK}
}