@inproceedings{Headleand-et-al-BHCI2015,
  author = {Headleand, Chris H. and ap Cenydd, Llyr and Priday, Lee and Ritsos, Panagiotis D. and Roberts, Jonathan C. and Teahan, William},
  title = {Anthropomorphisation of Software Agents as a Persuasive Tool},
  booktitle = {Understanding Persuasion: HCI as a Medium for Persuasion Workshop, British HCI},
  month = jul,
  year = {2015},
  location = {Lincoln, UK},
  url = {http://british-hci2015.org/}
}